How to Build a Successful Plugin Brand: Inside the Mind of a Grammy-Nominated Audio Engineer

In this episode, I sit down with Ryan Schwabe, a twice Grammy-nominated audio engineer and founder of Schwabe Digital, who shares his journey from artist to acclaimed engineer, revealing that meaningful artist relationships and collaborative energy matter far more than technical gear, while also discussing his meticulously crafted Gold Clip and Orange Clip plugins that have become industry favorites on major pop records worldwide. Ryan offers fascinating perspectives on AI in music production (cautioning about "degrading the uniqueness" of creative work), his recent venture into Dolby Atmos, and closes with invaluable advice for aspiring engineers: true success comes from obsession with your craft and building genuine relationships with collaborators at your level, rather than constantly seeking connections with those above you.